AT&T Wireless announced today a Web site and special events at the upcoming CTIA wireless conference all created to lure in companies and individuals wishing to build mobile software. While the developer site is absent from AT&T’s main wireless page, this is one of the first times a carrier is making moves to lure mobile app developers.
The cell carrier will host three events called “Enterprise Developers Summit, Fast Pitch and Open Call” at the April 1-3 CTIA event in Las Vegas. The new site tells developers to “choose your strategy” and offers some tools and explanation of how to develop and market apps for AT&T customers, including a “Wireless Reference Architecture” guide available at developer.att.com/wra.
“The driving force of our business is our commitment to be open to innovation and to offer our customers more choices than any other wireless company,” said Ralph de la Vega, president and CEO of AT&T’s wireless unit. “That means choices in applications, choices in handsets, choices in operating systems, choices in how to shop and pay for service, plus much more.”
While doing a quick visit to other carrier sites, AT&T is the only with a developer-only apps page. But, here’s what I did find:
- Verizon Wireless’ site has no mobile app developer page. The closest thing is this Flash Lite page on Adobe’s site that explains how to develop apps for Verizon.
- Helio’s site has a cool-looking mobile apps page.
- MetroPCS also has a hip apps page.
- T-Mobile also has a cool apps page: T-Mobile.
- Sprint also has a page, but the highlight is text messaging.
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