iPhone beats Nokia, other smart phones in Web usage

March 18th, 2008, 1:30 pm · Post a Comment · posted by Sonya Smith

While ABI Research ranked Nokia as the top smart phone manufacturer, m:metrics released data today that shows Apple’s iPhone was used for viewing the Web, videos and listening to music more than any other smart phone.

“While the demographics of iPhone users are very similar to all smartphone owners, the iPhone is outpacing other smartphones in driving mobile content consumption by a significant margin,” said Mark Donovan, a senior analyst with M:Metrics.

M:Metrics found that 30.9 percent of iPhone owners watched mobile TV or video, versus a 4.6 market average, and more than double the rate for all smart phone users. Usage of social networking is also popular among iPhone users: 49.7 percent accessed a social networking site in January, nearly 12 times the market average. Twenty percent of iPhone owners accessed Facebook, one of the first Web sites to customize its content for the iPhone, versus 1.5 percent of the total mobile market.Two widgets, YouTube and Google Maps, are popular among iPhone users: 30.4 percent accessed YouTube and 36 percent used Google Maps. In comparison, only one percent of all mobile subscribers accessed YouTube and 2.6 percent checked out Google Maps.”

We reported before about how the iPhone is used to view the Web more than double that of all Windows Mobile phones.

Share in comments why you think the iPhone is used to access the Web so much, and if you think that new iPhone native applications in June will cut down on Web traffic because of a lower use of Web applications.

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